Friday, September 9, 2011

It's not about Millennia Group

We are a very proud and dedicated group of people at Millennia. We take pride in the quality of the work we do and we have been happy to tell everyone along the way - 15 years worth today to be exact. We have been telling everyone about our fantastic internal process and procedures and the great Kodak equipment we use for scanning. Of course we have told everyone that we use Kofax, the industry leading document capture software to make sure our clients are getting the best images they can. Our client list is proudly displayed on our web site and we love to mention the great client names that we have serviced successfully over the years. But, you know what? it's not about Millennia Group.

I have recently been doing some deep dive sales and marketing analysis and discovered that our prospects and clients were only secondarily interested in the How We Do It. They basically heard blah, blah, blah. Until I mentioned that they could cut 75% of the cost out of creating and maintaining paper based customer files or how they would be able to find any executed legal contract in seconds and never leave their chair, did they start to listen. Only when I mentioned that they could sleep better at night knowing all the employee files were backed up since we scanned them did people stop hearing blah blah blah and started to get as excited as we were.

We have always been good listeners and we have always worked hard to help our clients solve problems and deliver cost saving results. We just never learned to describe What We Do as What The Benefit Is or What The Result Is. So you will likely see some changes at Millennia Group. We are still very proud of how we do what we do but we are going to scream Why We Do It from now on. That is much more exciting - for both of us.
Visit us at www.mgdocs.com and watch for changes. Thank you.

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